It's interesting to me that the overwhelming majority of videos on gender stereotyping focus more on women than men--making perceptions of feminine more broad, but not broadening the scope for masculinity. To me, this reinforces the idea that masculinity is more strictly enforced than femininity-there's a lot of societal pressure on boys and men to succeed, provide, and be strong. Whatever that means.
Pop: relating to popular culture Tart:sharp in character, spirit, or expression Musings on pop culture from a female perspective. And probably a good dose of geeky enthusiasm.
Saturday, October 27, 2012
More on Gender
There'll be a Halloween post up on Tuesday, but in the meantime, here are a couple of videos that related to the gendered products we looked at earlier this week.
It's interesting to me that the overwhelming majority of videos on gender stereotyping focus more on women than men--making perceptions of feminine more broad, but not broadening the scope for masculinity. To me, this reinforces the idea that masculinity is more strictly enforced than femininity-there's a lot of societal pressure on boys and men to succeed, provide, and be strong. Whatever that means.
It's interesting to me that the overwhelming majority of videos on gender stereotyping focus more on women than men--making perceptions of feminine more broad, but not broadening the scope for masculinity. To me, this reinforces the idea that masculinity is more strictly enforced than femininity-there's a lot of societal pressure on boys and men to succeed, provide, and be strong. Whatever that means.
Labels:
advertising,
bad designs,
gender,
gendered marketing,
print,
women
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